WayBeyond signs partnership with Ceickor Centro University, Mexico

"We have signed a student scholarship agreement, and supplied our digital agronomy technology for educational purposes", says Celene Solis, Business Development Consultant from Latin America at WayBeyond.

CEICKOR Centro Universitario, located in the horticultural region of Querétaro, Mexico, is a unique facility. The 8 hectare greenhouse grows conventional and organic tomatoes and is a research and training center at the same time. It offers high-level educational programs to students who want to work in high-tech protected agricultural and CEA positions in the areas of technician and engineering. These highly skilled and trained students are then quickly employed after graduation by one of the many high-tech greenhouse companies in Mexico, where they put their highly sought-after skills to work.

At Ceickor, data collection and data use is a very important focus. "It's a way of realizing we're doing things right", the team says. “By using WayBeyond’s integrated digital agronomy solution which includes their wireless sensors, mobile app and data platform, our growers get a better idea of how their crop is performing and if the strategy should be adjusted. This tech is also used by the students for research purposes. Thanks to the user friendly interface, it is very suitable for educational purposes as well. ”

Darryn Keiller, CEO of WayBeyond, says developing and educating new growers, and nurturing agronomy talent is critical to the evolution of farming practice. "In our new relationship, we will be working alongside the Ceickor teaching faculty to educate students on the application of data insights and digital methodology to improve crop management and productivity. Ultimately this leads to growers of the future being able to achieve consistently higher quality crops, and more sustainable outcomes." 

"Our thanks go to Felix Tarrats Camelia Lamadrid, and Alberto Carbajal Rodriguez. We look forward to working alongside you, your professors, and students to usher in the next generation of growers for Mexico, and LATAM."