.svg)
.svg)
SEARCH
- IRRIGATION
- CROP MANAGEMENT
- BLUEBERRY
- ARTICLE
Optimized: Berry Irrigation in Morocco
A leading Moroccan berry grower cut water use by 16% using climate data and ETo-based irrigation....
Welcome to the latest edition of Go WayBeyond, where we explore the evolving world of agriculture through the lens of innovation, insight, and impact. This month’s issue brings you stories from the field. From drought-hit farms in Morocco to tomato greenhouses in Spain, we’re highlighting how growers are integrating real-time insights and better tools to reduce the risk of crop loss and grow more with less, one decision at a time.
In this month edition:
💧 Optimized Irrigation: A deep dive into how one Moroccan berry grower cut water use by 16% with a simple shift in irrigation strategy.
🍅 FarmRoad in Action: How real-time climate monitoring and early warnings helped a Spanish grower avoid $8,500 per hectare in crop losses.
📊 Irrigation Guide: Why smarter irrigation begins with reference evapotranspiration (ETo) forecasting.
🌱 What's Coming: A new podcast series diving deep into global crop intelligence, plus the launch of our new AI agronomist app for small-to medium-sized growers.
Morocco is facing its seventh consecutive year of severe drought. With reservoirs at record lows, growers are turning to desalinated water that costs more than five times the price of conventional supply. When you are farming in one of the world's most water-stressed regions, the question isn't if you will adapt—but how.
In our latest Optimized series, we look at how a leading Moroccan berry grower cut water use by 16% and maintained fruit quality through one simple shift in their irrigation strategy.
ON THE FARMROAD
Case Study: Detecting Early Stress and Preventing Crop Loss
The risks of crop stress are rarely visible until the damage is done. And by then, it’s too late. Without clear insight into their greenhouse environment, Spanish tomato and dragon fruit grower Eliven Tropical faced sudden shifts that put their crops at risk of stress and damage.
FarmRoad allowed the grower to track climate conditions and plant health in real time, anticipating problems before they appeared. The system delivered early stress alerts, enabling timely intervention to prevent costly crop damage.
📉The result? Up to USD 8,500 per hectare in avoided losses, along with improved crop outcomes.
OPTIMIZED
Smarter Irrigation Begins with ETo Forecasting
When your irrigation decisions are tuned to the weather, every input is delivered exactly when it matters—and that’s when real water and fertilizer savings happen.
Evapotranspiration (ETo) forecasting provides a simple but powerful tool to help growers understand how much and when to water their crops, based on upcoming weather. Instead of irrigating by routine or guesswork, they can make informed irrigation decisions ahead of time.
In our Optimized series, we break down how ETo forecasting works and how it helps growers move towards precision irrigation scheduling.
.png)
.svg){kind=small}
.svg)