Meet Mohammed Zouihar from Azura

As part of WayBeyond's ‘Champions of Crop Management’ series, we interviewed Mohammed Zouihar, the Quality Manager at Azura.

Azura Group specializes in producing nearly 1,000 hectares of high-quality, protected tomatoes. With a strong commitment to sustainability and environmental responsibility, Azura employs advanced agricultural practices to ensure the freshness and taste of their products.

Mohammed’s work is essential to ensuring the high standards of Azura’s produce. We’re excited to share his story and insights on how WayBeyond’s crop management solution, FarmRoad helps him in his role.

Challenges necessitating a change

When Mohammed first started at Azura a few years ago, they faced some challenges due to the lack of accurate and timely temperature data. The team had to make decisions based on historical internet data, which often did not reflect real-time conditions. This inaccuracy can lead to reduced shelf life, especially with temperature-sensitive crops like tomatoes.

How FarmRoad has helped

FarmRoad has helped Azura to maintain their quality management processes. The platform provides precise, real-time temperature and humidity data, enabling Mohammed and his team to make informed decisions quickly. By accessing accurate data, Azura can proactively manage temperature controls, preventing quality issues before they arise.

The core benefit of using FarmRoad, according to Mohammed, is “to avoid rejections related to quality of products and to shelf life especially. Because every time we have a high temperature, we have a big chance of reducing the shelf life of our tomatoes,” he explains.

This proactive approach ensures that the right quality of product is sent to their clients, helping with overall customer satisfaction. It also results in cost savings from reduced product rejections and enhances overall customer satisfaction.

A supportive tool

Mohammed also appreciates the support from WayBeyond’s customer success team saying that they are always available to help him understand and utilize the platform effectively.

With FarmRoad, Azura has seen an improvement on customer satisfaction and economic savings. The ability to monitor conditions in real-time has enhanced efficiency and responsiveness, ensuring that the best quality products reach their clients.

Mohammed’s journey at Azura highlights the importance of integrating technology into crop management. His story inspires us at WayBeyond to continue developing tools that enable growers to improve yield, quality and customer satisfaction.

CHAMPION OF CROP MANAGEMENT

Meet Mohammed Zouihar from Azura

Challenges necessitating a change

“Before FarmRoad, we had to rely on internet searches for temperature data, which often differed significantly from actual conditions.”

How FarmRoad has helped

A supportive tool

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